Experian, the world’s leading global information services company and FTSE 50 constituent, has acquired a strategic stake in Reward, a company specializing in customer engagement and commerce media. The collaboration aims to leverage Experian’s extensive data and audience activation capabilities to enhance Reward’s offerings in the banking and retail sectors. The two companies plan to scale their solutions internationally, focusing on innovation in customer engagement programs. As part of the investment, Kashif Aslam, Head of Corporate Development at Experian, will join the Reward board of directors immediately. Jamie Samaha, CEO of Reward, and Colin Grieves, Managing Director of Experian Marketing Services, emphasize the transformative potential of this partnership, aiming to provide $2 billion in cashback rewards to customers by 2025. Reward operates in multiple regions including Europe, the Middle East, and Asia, and has already given back over $1 billion in cashback rewards over the past five years.

Customer Engagement and Commerce Media, Information Services and Data Analytics, Financial Services,UK, Europe, Middle East, Asia