, a leader in AI-powered Sales Performance Management (SPM), has acquired SeaMonster, a SaaS platform that provides detailed sales activity monitoring and ensures sales process compliance. The acquisition will enable to offer the industry’s first activity-based sales incentives (ABI) solution. This collaboration aims to improve sales motivation by precisely linking sales activities to incentives. According to Nabeil Alazzam, CEO of, the partnership will allow large enterprise customers to dynamically adjust sales behaviors via incentives, achieving business outcomes more effectively. SeaMonster’s technology provides real-time, validated sales activity data, fostering adherence to sales processes and enhancing the customer experience. Kevin North, CEO of SeaMonster, highlighted that the integration will move closer to its vision of creating a unique SPM platform that scales go-to-market functions, grows revenue faster, reduces costs, and mitigates risks.

Software as a Service (SaaS), Sales Performance Management, Artificial Intelligence,Canada, Global