British Cycling and Lloyds Bank have announced a significant long-term partnership that positions Lloyds Bank as the new Lead Partner of British Cycling. This multi-year commitment includes Lloyds Bank becoming the Title Partner of the reimagined Tour of Britain events and a series of innovative new events as part of British Cycling’s recent major events vision. The partnership aims to support various cycling events and initiatives, focusing on inclusivity, community engagement, and broadening access to cycling. By becoming the Title Partner of all British Cycling’s elite National Series and National Championship events, Lloyds Bank will see its branding featured prominently, including on the Great Britain Cycling Team kit. The collaboration aspires to tackle social inequality and promote a healthier and more inclusive Britain. Key representatives from both organizations, including British Cycling CEO Jon Dutton and Lloyds Bank CEO Jayne Opperman, expressed their enthusiasm and commitment to the transformative potential of this partnership.

Financial Services, Sports Management,United Kingdom