The PurpleBricks brand is set to make a return to U.K. television following a media-driven equity deal secured by its new owner, Strike, with the U.K. broadcaster ITV. Strike acquired PurpleBricks in a fire sale transaction for a nominal sum of £1 in June 2023. As part of this latest agreement, ITV has committed up to £4.5 million ($5.7 million) in media exposure in exchange for equity. The deal signifies a strategic initiative by Strike to revitalize the PurpleBricks brand and increase its visibility among U.K. consumers.
Real Estate, Broadcast Media, Private Equity,United Kingdom
https://aimgroup.com/2024/05/23/purplebricks-owner-agrees-5-7m-media-for-equity-deal-with-itv/