mediasmart, an Affle company, has entered into a strategic partnership with TCL, the biggest Android TV manufacturer globally, to integrate TCL’s extensive inventory with mediasmart’s advanced programmatic advertising technology. The collaboration intends to provide brands with expansive access to valuable advertising opportunities, including premium Home Screen placements and a wide range of Free Ad-supported Streaming TV (FAST) channels. This partnership aims to make CTV advertising more effective and democratized, empowering advertisers to leverage premium placements across various genres. Additionally, the companies will co-create solutions to allow brands to achieve their advertising objectives, backed by mediasmart’s proprietary CTV Household Sync technology.
Advertising Technology, Consumer Electronics,Global, China, India
https://media.affle.com/affle_news/mediasmart-and-tcl-forge-a-global-strategic-partnership-for-enhancing-ctv-advertising/