In an important acquisition, Conversion Interactive Agency (CIA) has acquired a majority interest in SR Consulting (SRC), a digital marketing agency. This move enhances CIA’s leadership in marketing while expanding its services beyond the trucking sector. Kelley Walkup, President and CEO of CIA, underscored the synergy between the two companies and expressed confidence in leveraging their combined technology and marketing strategy to build brands. Simon Curtis, former manager of SRC, will continue to lead efforts for existing clients, and believes this partnership will elevate the business through innovation and expanded services. The acquisition not only combines resources but also strengthens SRC’s client base across the U.S., U.K., Australia, and the Philippines. CIA sees potential in Curtis’s industry knowledge and leadership to utilize their advanced technology for brand enhancement and talent acquisition.

Digital Marketing, Technology,United States, United Kingdom, Australia, Philippines