Bluewhite, a company specializing in agtech innovations, has announced a strategic partnership with New Holland, a leading original equipment manufacturer (OEM) for orchard and vineyard equipment. This collaboration aims to integrate Bluewhite’s advanced autonomous technology into New Holland’s product line, making it accessible as an aftermarket solution. The firms, which began collaborating a couple of years ago, share a commitment to innovation and the deployment of new technologies to enhance agricultural machinery. Alon Ascher, Chief Business Officer of Bluewhite, and Carlo Lambro, Brand President of New Holland, both highlighted the alignment of values and goals between the two companies as key factors in forming this enduring partnership.

Agricultural Technology, Manufacturing, Investment,Global