Liberty Tax has promoted Kyle Sawai to the position of Chief Marketing Officer. Sawai, who joined Liberty Tax in 2021, will lead the company’s marketing strategies across the United States and Canada. With 27 years of experience in the advertising industry, working with brands such as The Home Depot and Chick-fil-A, Sawai is expected to apply his extensive knowledge to expand Liberty Tax’s reach and solidify its franchise owners as trusted tax experts. Most recently, he served as SVP of Digital Marketing at Liberty Tax, where he spearheaded several initiatives including omnichannel marketing and a new platform for franchisees. Scott Terrell, CEO of Liberty Tax, praised Sawai for his digital marketing expertise and data-driven approach, which have already redefined the company’s annual marketing campaigns. Looking ahead, both Terrell and Sawai anticipate significant growth for Liberty Tax’s business and franchise network.

Tax Services, Marketing and Advertising, Franchise,United States, Canada