NTT DOCOMO Ventures, Inc. (NDV), based in Tokyo and led by President and CEO Jun Yasumoto, has announced an investment in TVision Insights, Inc. TVision, headquartered in New York and headed by CEO Yanfeng Liu, specializes in person-level connected TV attention measurement. The company’s innovative approach identifies who is watching Connected TV (CTV) programming and advertisements, on which devices, and for how long. This data is collected using a privacy-safe, opt-in panel with advanced computer vision and audio detection technology. TVision’s platform provides unique insights into viewing behaviors and trends, offering valuable metrics such as co-viewing, viewability, and attention. With the increasing proliferation of CTV in the United States, especially for advertising and marketing, TVision stands out for its comprehensive insights. NTT DOCOMO Group plans to leverage this investment to deepen their global corporate marketing solutions, leveraging their extensive membership base in Japan.

Telecommunications, Media and Entertainment, Advertising Technology,Japan, United States

https://www.nttdocomo-v.com/en/news/f8tj1l7s1f/