Praetura Ventures has made a strategic investment in Lunio, a Manchester-based AdTech company, alongside existing investors Smedvig Ventures and Fuel Ventures. Lunio, which was founded in 2018 by Neil Andrew, aims to eliminate invalid and fraudulent traffic in digital advertising, thus preventing advertisers from losing millions on fake clicks. The company, which has relocated its headquarters from Chorley to Manchester and raised $15 million in Series A funding in 2022, counts major brands like M&S, Hugo Boss, and Sykes Cottages as clients. The new funding will support Lunio’s plans to expand into new sectors and markets in Europe and the US. Lunio’s technology offers performance marketers greater transparency and tools to improve traffic quality, consistently driving more valuable and genuine traffic from paid campaigns. The investment emphasizes the growing importance of AdTech, particularly as digital fraud becomes increasingly sophisticated. Praetura Ventures’ investment director, Peter Carway, praised Lunio’s rapid growth and said he looks forward to a strong partnership.

AdTech, Venture Capital,United Kingdom, United States, Europe

AdTech Lunio wins backing from Praetura