Licious, a premium direct-to-consumer meat and seafood brand, announced the appointment of Karishma Gupta as their new Chief Financial Officer (CFO). Headquartered in Bengaluru, the company aims to launch over 500 stores across 20 cities within the next five years and achieve operating profit by the end of the current fiscal year. Gupta, a chartered accountant with over 18 years of experience, will establish governance frameworks and key standard operating procedures (SOPs) as Licious prepares for an initial public offering (IPO). Before joining Licious, she played a significant role in expansion and turnaround strategies for multiple brands under Jubilant Foodworks and held leadership roles at companies such as Diageo, GSK Consumer Healthcare, and ITC Ltd. The co-founders of Licious expressed their confidence in Gupta’s ability to drive growth and profitability, noting the company’s recent financial improvements and emphasis on innovation-led business growth.

Consumer Goods, Finance, Retail,India

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