Two of Africa’s leading B2B e-commerce platforms, Wasoko and MaxAB, have completed an all-stock merger, creating the largest network of informal B2B retailers on the continent. The merger, which began discussions in December, was finalized after integrating 16 subsidiaries across multiple countries. Backed by high-profile investors such as Tiger Global and British International Investment, the new entity aims to focus on profitability by scaling its fintech offerings. Despite pulling out of some markets due to funding challenges, the merged company will serve over 450,000 merchants across Egypt, Kenya, Morocco, Rwanda, and Tanzania. The combined entity has already provided merchant financing and plans to expand its fintech services to generate higher margins compared to the core commerce business.
B2B E-commerce, Fintech, Retail,Africa, Egypt, Kenya
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