Pets Choice Ltd, a dynamic player within the premium pet food industry, has strategically acquired the Vet’s Kitchen brand from Pets Kitchen Ltd. Vet’s Kitchen, known for its dry dog and cat food offerings, will be assimilated into Pets Choice’s burgeoning family of pet brands, which includes notable names like Webbox, Bob Martin, Felight, TastyBone, and B-Calm. The acquisition is a pivotal move for Pets Choice as it pursues product premiumisation and a stronger foothold in the veterinary sector. Pets Kitchen Ltd will refocus efforts on expanding its clinical veterinary practices under the Vets Klinic brand, following the divestment of its pet food division. A long-term collaboration agreement is set to complement the transition, supporting the sustained success of both Vets Kitchen’s products and Vets Klinic services. CEO Tony Raeburn of Pets Choice has expressed excitement in integrating the Vet’s Kitchen team, with the intent of leveraging their expertise to bolster Pets Choice’s market presence. On the other side, Managing Director Laura Shears of Pets Kitchen marks the divestiture as an opportunity to concentrate on the company’s Vets Klinic brand’s growth, especially after opening a new practice in Reading. Shears anticipates a bright future for the Vet’s Kitchen brand under Pets Choice’s stewardship. This acquisition not only signifies Pets Choice’s investment in product elevation and industry expansion but also showcases its comprehensive strategy for merging expertise and fostering long-term corporate synergy.
Pet Food & Veterinary Services, Pet Care & Animal Nutrition,United Kingdom