Ipsos, one of the world’s leading market research firms, has acquired Crownit, a company that offers mobile and online data collection platforms with the largest consumer community in India across 40 cities. This acquisition enables Ipsos to digitize a significant portion of its offline research capabilities by leveraging Crownit’s mobile-first strategy. This approach enhances the representativeness of digital samples, resulting in faster and higher-quality data collection. Ben Page, CEO of Ipsos, stated that this acquisition represents a crucial step in the company’s data collection capabilities by transitioning from traditional offline methods to a more agile online approach, improving data quality and security. Sameer Grover, CEO of Crownit, expressed his excitement to join Ipsos, emphasizing the opportunity to combine both companies’ strengths to better serve clients and support Ipsos’s vision for the future of market research in India. The acquisition complements Ipsos’s existing online panel, iSay, broadening its reach and representativeness in India, thereby offering clients more precise and actionable market insights.

Market Research, Digital Technology, Mobile Technology,India, France