DraftKings Inc. (Nasdaq: DKNG) has finalized its acquisition of Jackpocket Inc., a pioneer in digital lottery services in the United States. The acquisition, which was initially proposed previously, aims to bolster DraftKings’ market presence in the U.S. lottery vertical. This move allows DraftKings to enhance its customer acquisition strategies and increase overall customer lifetime value. Jason Robins, CEO of DraftKings, emphasized the strategic advantage this acquisition brings to their cross-sell programs and customer experience. Peter Sullivan, CEO of Jackpocket, highlighted that the collaboration will further assist state lotteries in delivering revenue to their beneficiaries. DraftKings aims to leverage synergies between the two companies to drive sustained growth and value creation. Forward-looking statements in the press release caution against relying solely on current expectations due to potential risks and uncertainties in the economic and regulatory environment.

Digital Lottery, Sports Betting, iGaming,United States, Canada