FE International, a leader in mid-market technology mergers and acquisitions, has facilitated the acquisition of Geo Targetly by Itrinity. Geo Targetly, a renowned geo-targeting platform, complements Itrinity’s portfolio of fast-growing international tech companies. Itrinity, which has been expanding its SaaS portfolio since 2018, aims to leverage Geo Targetly’s robust SMB e-commerce customer base to strengthen its digital reach and website personalization solutions. Michal Aftanas, CEO of Itrinity, expressed excitement about setting new standards in website personalization and driving improved conversions. Varun Ramesh, CEO and Founder of Geo Targetly, recognized Itrinity’s capability to elevate Geo Targetly further. This acquisition is part of Itrinity’s ongoing strategy, marking its fifth acquisition since 2018, with its portfolio now including six profitable businesses serving over 6.5 million users globally, among them Apple, Cisco, BMW, and NASA.

Technology, Software as a Service (SaaS), E-commerce, Investment Banking,Global, United States, Slovakia, Czechia